The idea for photographer Eli Rezkallah’s latest project came from a conversation his uncles had during a family holiday gathering.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

In his new series entitled “In a Parallel Universe” which was inspired by that Thanksgiving conversation, Rezkallah took vintage ads from the 1950s and ’60s that would definitely be considered “problematic” today and gender swapped the images in the ads. Check them out below: