As being reported by Billboard, Asian American hip-hop legends Far East Movement signed a deal with Chinese music service NetEase Cloud Music. The deal, reportedly being valued in the millions, essentially allows band members Prohgress, Kev Nish, DJ Virman, and Jason Zhang, creative control while helping to redefine the relationships between artists and companies.
“NetEase Cloud Music will provide non-exclusive promotional and licensing support for new singles and audiovisual content that Far East Movement will release once a month, each featuring a new collaboration with a Chinese artist.”
Kev Nish told Billboard:
“When it came to thinking about our next project, we wanted a partner who would give us the creative freedom and flexibility to market our music however we wanted. Hopefully this deal will inspire new types of relationships and experiments between artists and platforms, and help reshape what a label could look like in this context.”
With a legacy of blazing trails in music in a way that few other bands and artists have, it’ll be interesting to see where this next step takes the group.