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First of all let me get this out of my system- WHAT IN THE ACTUAL FUCK! There now that it is out, I can as calmly as possible talk about how this restaurant is not only offensive but totally problematic. There is a restaurant opened in South Africa by WHITE GUYS serving Asian cuisine. It labels itself as a ramen food joint and if you look at it’s Facebook page it promotes sexual innuendo with the whole:

“EAT, DRINK AND BE HAWNI”…

Yes you got that right, it is essentially promoting negative sexual stereotypes about Asians – blending the sexual innuendo with an Asian restaurant. The worst part of this entire thing is that the restaurant is called:

MISOHAWNI – a play on ME SO HORNY… yeah this is how pathetic and disgusting the entire premise is. Taiwanese South African Ming Cheau Lin ( who happens to be a friend of mine), expressed how problematic the entire premise of this restaurant is. Not only is the premise problematic, but the worst part is the restaurant is opened by 2 white guys… yes WHITE GUYS…. so expect all cultural sensitivities to be thrown out of the window..

Cheau is outraged at this and rightfully so considering the name itself is poking fun at the sexual harassment of women, playing on the term “ME SO HORNY”. In light of all the women ( and this includes many Asian women) coming out and talking about their sexual assault/rape/harassment experiences in Hollywood and in general with #METOO, it is so distasteful and utter fucked up shit that these 2 ignorant white guys would exploit this for profit.

Cheau’s tweet has gone viral with many people expressing their anger and concerns over this restaurant. Going into the Facebook page of MISOHAWNI, they really only serve 3 types of cultural cuisines which includes ramen, poke and Korean BBQ. White people seriously need to stay in their lane when it comes to cooking and making a business out of Asian cuisine. This is not saying they can’t sell Asian food, but if they do learn and understand cultural sensitivities, don’t overstep and above all don’t be fucking offensive and RACIST

Luckily many people have expressed their outrage at the restaurant and have given their Facebook page poor reviews. Currently there are 49 reviews with the star rating of 1.2. I would encourage readers to keep going there and keep giving them poor reviews, till they change or even better close down. There really is no space for this type of business to be opened. 

My take is, white people and non-Asians need to be aware that if you plan to open anything which is remotely Asian, please learn how to do it respectfully and do not overstep the line. It is not your culture to hijack and not your culture to own. These guys are just doing this to be funny and to make profits out of the exploits of women and more specifically Asian women who are fetishised, objectified and more broadly women who are victims of sexual assault. 

Here is their Facebook page FYI: MISOHAWNI

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