This 7-Year-Old Was This Year's Highest Paid YouTube Star
Meet 7-year-old Ryan of the YouTube channel “Ryan ToysReview”. Ryan is also apparently the highest paid YouTube star of the past year having raked in $22 million by playing with his toys and reviewing them. According to Forbes:
These short, simple videos have made Ryan one of the most popular influencers online, with 17.3 million followers and a total of nearly 26 billion views since he (and his parents) launched his main channel, Ryan ToysReview, in March 2015. For Ryan, this means not only an endless stream of toys to play with but also a seemingly endless stream of money: He was this year’s highest-paid YouTube star, earning $22 million in the 12 months leading up to June 1, 2018, Forbes estimates.
“I’m entertaining and I’m funny,” Ryan recently said in an NBC interview, explaining the popularity that has led him to become a mini-millionaire.
Ryan is part of the YouTube trend of unboxing, in which content creators film themselves opening up toys, tech products and other consumer goods, explaining different features and, in Ryan’s case, screaming and giggling with enthusiastic delight as he does so. In his most popular video, he opens up giant eggs to find toys from Disney’s Cars and Paw Patrol; in another, he plays with a Thomas and Friends inflatable ball pit—creating the kind of mess that is most parents’ worst nightmare. (But if the kid is paying the bills, what’s a little cleanup?)
Nearly all of his money, or about $21 million, comes from pre-roll advertising on his channels Ryan ToysReview and Ryan’s Family Review. When views go up, so do these automated ad dollars. With more views than anyone else on the list, it’s no surprise he claims the top spot.
The remaining $1 million comes from sponsored posts. That dollar amount is low compared with the money earned from similar content by other YouTubers on our list—the result not only of how few deals Ryan (or his family) chooses to accept, but also the fact that his pint-size demographic isn’t exactly all that flush.
So remember when your parents said you were wasting your time playing with your toys…