Filipinos Really Know How to Sell Fried Chicken
Jollibee is a popular Filipino fast food chain–sometimes referred to as the McDonalds of Asia. And they just released a video (see above) to plug their perfect pair combos which consists of fried chicken, rice, a side and a drink.
And while other, lazier fast food chains would’ve put together an unimaginative, half-assed ad showing attractive but non-threatening people enjoying their delicious meal and nothing more (yeah, I’m looking at you, American fast food industry), Jollibee don’t play that.
Nope, Jollibee is gonna go above and beyond and give us all the existential Filipino angst you can fit into four minutes because, damnit, if that’s what it takes to sell chicken and rice, then they’re gonna sell some chicken and rice! Oo naman!