Indra Nooyi, the CEO of Pepsi Co, says her company is trying to solve women’s “least favorite things” about Doritos by developing a version of the snack designed specifically for women. In a recent interview with WNYC’s FREAKONOMICS, Nooyi discussed the differences that men and women approach in eating chips. Men tend to “lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” says the Pepsi CEO.
She continues: “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
Trying to get more clarification with Nooyi’s statements, FREAKONOMICS host Stephen Dubner asked her if her company is developing a “male and female version of the chips,” which Nooyi responded with the following:
”It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”
More from NPR:
Nooyi, an Indian immigrant, graduated from the Yale School of Management and played lead guitar in an all-girl rock band. Forbes reports she is one of only 27 female CEOs currently leading Fortune 500 companies. She has been named to Forbes’ list of the most powerful women in the world and frequently speaks on women’s leadership, including later in the Freakonomics interview.
As CEO of PepsiCo, she oversees more than a quarter-million global employees and an empire that includes Frito-Lay, Tropicana and Gatorade.
As expected the Internet didn’t take her comments too kindly:
My generation marched so future generations of women could enjoy Lady Doritos.
— Stacey Garratt (@staceygarratt) February 5, 2018
instead of crunching noise the new Lady Doritos just say “sorry” quietly every time you bite down
— ariel (@arielgitlin) February 5, 2018
The following day, Pepsi Co released a statement revising Nooyi’s meaning in her interview:
After coverage of Doritos designed for women spread, the company told AdAge it is not working on a “specific Doritos product for female consumers” and said that “needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.”