As a major hoopshead, it’s been amazingly satisfying to be able to watch professional basketball in August (via the Olympics), a time that’s otherwise the agonizing doldrums of summer as far as basketball viewing is concerned. But while I was watching, I noticed something rather cool. Namely, the sponsorship patch on the jerseys of the Argentinian national team (whom I follow, obviously, because of Manu Ginobili and my religious devotion to all things San Antonio Spurs). 

Check it out on the uniform near Ginobili’s right shoulder:

Now, when I initially saw that, I was like, “Cool. Their sponsor utilizes a logo that features those sexy girl silhouettes that we’re accustomed to seeing on the mud flaps of eighteen-wheelers gracing the beautiful freeways of the American landscape.” Right? 

At a glance, does it not remind you of this?

Of course, much to my dismay, I did the research and found out that it is NOT, in fact, the same logo that we are used to seeing during our daily commutes and it is apparently the silhouette of a man and a woman (not two women back-to-back), a logo that belongs to an Italian athletic clothing company.

It got me to thinking, though: as the NBA – starting this upcoming season – is allowing sponsorship patches on the uniforms of their thirty teams, what could be as cool as the trucker mud flap girls featured on the Argentinian national team jerseys? If it were up to me to match companies/sponsors to teams, here are a few I’d like to see:

1) Disney becomes the sponsor for the Houston Rockets, resulting in this:

And, if you don’t know what that logo is or whom it represents, then these aren’t the droids you’re looking for.

2) Hasbro, in order to promote its latest Transformers line of toys or cartoons, decides it will be the uniform sponsor for the Utah Jazz.

“Why Utah?” you may ask. Well, because Jazz is an Autobot, mother*#[email protected]*er!

3) Now, this one is the most geographically organic fit between sponsor and team, mostly due to the geography’s legalities. But let’s say a successful medicinal dispensary decides to sponsor its favorite team in the state of Colorado. You’d get this:

Although, really, from a graphic design standpoint, the most perfect fit for this sponsor is probably the Boston Celtics:


  1. Nice article!)